Thank you for all our partners, speakers, delegates and supporting partners for making the 2016 Financial Services Marketing Forum a great success. We value your support and hope that you had a worthwhile and enjoyable experience. If you would like to discuss the content from this year, or make a submission for the 2017 event please contact Michael Dacey at firstname.lastname@example.org.
About Financial Services Marketing Forum
Financial Services Marketing Forum returned for the third time to the financial capital of Asia – Hong Kong. FSM brought together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.
The conference was developed by FSM leaders for FSM leaders and in the wake of scandals such as the Panama papers and the aftermath of Brexit, FSM looking at how the industry can build trust in uncertain times.
The sessions for 2016 included ground breaking presentations, panel discussions, and in depth one on one fireside chats. Topics included trust and transparency, financial inclusion, innovation and regulations, social media in B2B, and the rise of automated competition.
From Panama to Brexit – Building trust in uncertain times.
|08:00 - Registration and coffee|
|09:00 - Campaign Asia's opening remarks
|09:10 - Trust, accessibility, and transparency: what are the best practices in creating a transparent and accessible company image?|
|10:10 - Marketing Brochure or Risk Disclosure Statement? Navigating the Regulatory Minefield|
|10:40 - Networking Coffee Break|
|11:10 - Wearables, Nearables & Robots – your portable bank, financial adviser and contextual marketing platform|
|11:40 - Customer-centricity and re-branding
|12:10 - Networking Lunch Break
|13:15 - Playing digital catch-up with the consumer – and getting ahead of the game|
|14:15 - Building trust with best of breed thought leadership
|14:45 - Is Fintech the silver bullet?|
|15:15 - Networking Coffee Break|
|15:45 - The future is now - adapting to disruption|
|16:45 - The growth of China Fintech: a case study or insight?|
|17:15 - Campaign Asia’s closing remarks|
Awesome. I have it.
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