The Ritz-Carlton, Hong Kong
10th November 2016

Thank you for all our partners, speakers, delegates and supporting partners for making the 2016 Financial Services Marketing Forum a great success. We value your support and hope that you had a worthwhile and enjoyable experience. If you would like to discuss the content from this year, or make a submission for the 2017 event please contact Michael Dacey at

About Financial Services Marketing Forum

Financial Services Marketing Forum returned for the third time to the financial capital of Asia – Hong Kong. FSM brought together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.

The conference was developed by FSM leaders for FSM leaders and in the wake of scandals such as the Panama papers and the aftermath of Brexit, FSM looking at how the industry can build trust in uncertain times.

The sessions for 2016 included ground breaking presentations, panel discussions, and in depth one on one fireside chats. Topics included trust and transparency, financial inclusion, innovation and regulations, social media in B2B, and the rise of automated competition.

 From Panama to Brexit – Building trust in uncertain times.




08:00 - Registration and coffee
09:00 - Campaign Asia's opening remarks
09:10 - Trust, accessibility, and transparency: what are the best practices in creating a transparent and accessible company image?
10:10 - Marketing Brochure or Risk Disclosure Statement?  Navigating the Regulatory Minefield
10:40 - Networking Coffee Break
11:10 - Wearables, Nearables & Robots  – your portable bank, financial adviser and contextual marketing platform
11:40 - Customer-centricity and re-branding 
12:10 - Networking Lunch Break
13:15 - Playing digital catch-up with the consumer – and getting ahead of the game
14:15 - Building trust with best of breed thought leadership
14:45 - Is Fintech the silver bullet?  
15:15 - Networking Coffee Break
15:45 - The future is now - adapting to disruption
16:45 - The growth of China Fintech: a case study or insight?
17:15 - Campaign Asia’s closing remarks


2016 Speakers

Awesome. I have it.

Your couch. It is mine.

Your couch. It is mine.

I'm a cool paragraph that lives inside of an even cooler modal. Wins!


2016 Partners



For more information, please contact:
Michael Dacey
Conference Producer
Direct: +852 3175 1922
To register as a delegate, please contact:
Eric Cheung
Delegate Sales Executive 
Direct: +852 2122 5271
For sponsorship enquiries, please contact:
Steve Marshall
Commercial Director
Direct: +852 3175 1991
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